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DFW Festivals Event Management
DFW Festivals Event Management
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  • Home
  • About
  • Services
  • Preferred Merchant
  • Get Involved
  • Faqs
Start Planning Today

Preferred Merchant Program

Food trucks, artisans, makers, specialty merchants, nonprofits, and community groups can apply to be considered for upcoming DFW Festivals events. 


DFW Festivals works with qualified merchants and community participants to help create organized, guest-friendly event experiences across North Texas. 

Apply to Sell With Us / Aplique para Vender

Who This Program Is For

Food Trucks and Food Vendors

Nonprofits and Community Organizations

Food Trucks and Food Vendors

Food trucks, food booths, dessert vendors, beverage vendors, and prepared-food merchants. 

Artists and Artisans

Nonprofits and Community Organizations

Food Trucks and Food Vendors

Artists, handmade-goods vendors, craft makers, and creative merchants. 

Makers and Specialty Retailers

Nonprofits and Community Organizations

Nonprofits and Community Organizations

Handmade goods, boutique items, clothing, jewelry, accessories, gifts, and specialty retail products. 

Nonprofits and Community Organizations

Nonprofits and Community Organizations

Nonprofits and Community Organizations

Community groups, nonprofit organizations, outreach booths, and local partner organizations. 

Program Overview and Benefits

Who This Program Is For

The DFW Festivals Preferred Merchant Program is designed for businesses and organizations that sell food, drinks, handmade items, art, clothing, jewelry, specialty products, or community-focused merchandise directly to event attendees.


This program is designed for:


  • Food trucks and food trailers
  • Food and beverage booths
  • Dessert and bakery vendors
  • Artists and artisans
  • Makers and handmade goods vendors
  • Clothing, jewelry, and accessories vendors
  • Specialty retail merchants
  • Nonprofit and community organizations


Preferred Merchant Benefits


Approved Preferred Merchants may receive benefits such as:


  • Discounted booth rental opportunities
  • Preferred event placement consideration when available
  • Early communication about upcoming events
  • Priority review for future merchant opportunities
  • A simplified registration process for select events
  • Consideration for DFW Festivals merchant spotlights and social media features
  • Early access to event setup instructions, deadlines, and merchant updates

Merchant Standards

DFW Festivals reviews each application carefully. Approval is not automatic. Applications are evaluated based on product quality, booth or truck presentation, professionalism, communication, preparedness, reliability, guest experience, event fit, and permit, insurance, and safety requirements when applicable.


We seek merchants who take pride in their work, present themselves professionally, and contribute to a positive experience for guests, clients, and event partners.


Merchant Responsibilities

Merchants are responsible for their products, inventory, staffing, equipment, setup, permits, licenses, taxes, insurance, and payment processing unless a specific event states otherwise.


Food and beverage vendors may be required to provide health permits, food-handler certifications, fire-safety documents, and other documentation required by the host city, county, venue, or event partner.


Preferred Merchant benefits and placement may vary by event. Event size, layout, location, client requirements, category needs, and available space may influence merchant opportunities and placement.


Important Notice

Preferred Merchant status does not guarantee acceptance into every event, specific booth placement, exclusivity, discounted pricing for every event, or sales results.


Event opportunities, booth fees, space availability, permits, insurance requirements, operating hours, and event guidelines may vary by event.


DFW Festivals and its clients reserve the right to make final merchant selections based on event needs, client requirements, available space, category balance, public safety, and overall fit.

Ready to Apply?

Complete the Preferred Merchant Program application to be considered for upcoming DFW Festivals events.

The application is available in both English and Spanish.


Apply to Sell With Us / Aplique para Vender

DFW Festivals Event Management, LLC.

8700 Stonebrook Parkway, Frisco, TX, 75034

info@dfwfestivals.com

Copyright © 2026 DFW Festivals Event Management - All Rights Reserved.

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